Ready to call.
The page displays the names and numbers you selected, with Call buttons.
Privacy at FendTag
A way to connect.
A choice in what you share.
FendTag Gear Tags keep your contact details off the public page. FendTag Emergency Tag shows the contacts you choose to share. Here’s how those differences work.
Different pages. Different visibility.
What can someone see?
A way to message you. Not your contact details.
The page for your FendTag Gear Tags shows your item and a contact form. Your email address and phone number are not displayed there.
- Item name and description
- Visible
- Your phone number
- Not displayed
- Your email address
- Not displayed
- Private receipts and serials
- Not public
Found this item?
Travel bagThanks for helping it get home. Send the owner a message below.
Your message has been saved.
The owner can read it in their FendTag account and reply to the email address you provided. Thank you for helping.
Messages from FendTag Gear Tags
A message gets through.
Your details stay off the tag page.
01. The finder writes.
They provide a message and their email address through the page for your FendTag Gear Tags.
02. FendTag passes it on.
The message is saved for you and an email notification is sent to your registered address.
03. You choose how to reply.
Read it in your account and use the email address the finder supplied. If you reply by email, your email address can be visible to them.
FendTag Emergency Tag works differently
Chosen contacts.
Shared for a reason.
Your FendTag Emergency Tag page is intended to help someone reach your chosen contacts. Anyone with the link can see the contacts you share.
Choose what you share.
Keep those contacts up to date. Tell the people you nominate that their details will be visible on your tag page.
A button is not a lock.
If medical information is shown behind a separate View button, anyone with the tag link can reveal it. That button is not an access restriction.
The information behind your tags
What it is used for.
| Information | Why it is used | Public tag page |
|---|---|---|
| Account email and sign-in details | Sign-in and service communications. | Not displayed. |
| Gear item name and description | Help a finder recognise the item. | The details you share are visible. |
| Finder messages and reply email | Let you respond to someone who found your item. | Not a public message board. |
| Emergency contact names and numbers | Let someone helping you choose a contact to call. | Visible to anyone with the link. |
| Private item records | Keep ownership records and reminders with your items. | Not displayed. |
You manage your details.
Use your account to update your item and contact information, pause a tag, and manage available notification preferences.
Your accountAccess supports the service.
FendTag and the service providers it uses process information needed for accounts, stored records and email delivery. Keeping details off a tag page does not mean the service never processes them.
Contact us for questions about your information or a data access or deletion request.
Who we are
FendTag is a trading name of Calder Signal Ltd, company number 17492945. Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
For general and privacy enquiries, email [email protected]. For product support, email [email protected].
How information supports the service
We process account, tag and message information to provide the service you request. We use information needed for security and abuse prevention in our legitimate interests, and keep records where required by law. Marketing consent is optional and separate from account or purchase terms.
Our service uses Supabase for account and database services, Railway for hosting, Resend for service email and Cloudflare Turnstile for protected-form security. Physical checkout and live Pro purchasing are closed. We do not store card numbers. Production medical and location collection remain disabled.
Email choices
Where an email signup is offered, launch updates and newsletter messages are separate purposes. A typed email is not proof of mailbox ownership. Choosing launch updates does not create an account, order or reservation. Previous opt-outs are retained so duplicate signup requests do not silently re-subscribe an address.
Your information and rights
Information is retained for the purposes described here, including service, security and legal obligations. You can ask about access, correction, erasure, restrictions, objection, portability or withdrawing consent by contacting [email protected]. We may need proportionate information to verify your identity. Legal exceptions can apply.
You can complain to the Information Commissioner's Office. Read our Cookie Policy for browser storage and controls. We do not currently use optional analytics or advertising pixels.
Questions about your data?
Let’s make it clear.
Ask us about the information you share and how it is used.
Contact FendTag